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European casebook on principles of marketing / Principles of marketing edited by Jim Saker and Gareth Smith. - London : Prentice Hall, 1997. - xiv, 258p., [12]p. of plates : ill., facsims., map 24 cm - European casebook series on management . - European casebook series in management .

Includes bibliographical references.

This book presents up-to-date case material on events and issues of critical importance to European corporations and managers. Logically structured to cover all areas of marketing, the book includes companies such as Nivea, IKEA and Carlsberg.

ISBN: 9780132276535 £20.95 9780132276535

Subjects--Topical Terms:
Marketing--Case studies--Europe
Business and Management.
Business & Management
Sales & marketing