European casebook on principles of marketing / (Record no. 33009)

MARC details
000 -LEADER
fixed length control field 01479nam a2200373 a 4500
001 - CONTROL NUMBER
control field BDZ0000755987
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124134333.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960111s1997 enkahb f 000|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132276535
Terms of availability £20.95
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132276535
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
245 00 - TITLE STATEMENT
Title European casebook on principles of marketing /
Statement of responsibility, etc. edited by Jim Saker and Gareth Smith.
246 3# - VARYING FORM OF TITLE
Title proper/short title Principles of marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 258p., [12]p. of plates :
Other physical details ill., facsims., map
Dimensions 24 cm
490 1# - SERIES STATEMENT
Series statement European casebook series on management
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 8# - SUMMARY, ETC.
Summary, etc. This book presents up-to-date case material on events and issues of critical importance to European corporations and managers. Logically structured to cover all areas of marketing, the book includes companies such as Nivea, IKEA and Carlsberg.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
General subdivision Case studies
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Saker, Jim
9 (RLIN) 40257
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Gareth
9 (RLIN) 40258
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title European casebook series in management
9 (RLIN) 38967
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1049733x
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 39074
979 00 - LOCAL CODES
a AW
b 30 JUN 1997
989 00 - LOCAL CODES
a AW
b 12 NOV 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 060704
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 26.60 19 5 658.8 EUR 063725 05/04/2017 26.60 05/04/2017 General