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Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 659.1, ...

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Strategic brand management / Richard Elliott, Larry Percy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, [2007]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 ELL.

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Strategic integrated marketing communications : Larry Percy [electronic book] / by
Edition: Third edition
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: London : Routledge, ©2018
Online access:
Availability: Not available: ATU Electronic Resources: Available Unlimited (1).

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