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Advertising communications & promotion management / John R. Rossiter, Larry Percy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ; ill. 26 cmISBN:
  • 9780070539433 acid-free paper
  • 007053943X
Other title:
  • Advertising communications and promotion management [Other title]
Subject(s): DDC classification:
  • 659.1
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 659.1 (Browse shelf(Opens below)) Available 064695
General General ATU Dublin Road General Shelves 659.1 (Browse shelf(Opens below)) Available 064696

Includes bibliographical references and indexes.

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