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Strategic integrated marketing communications : Larry Percy [electronic book] /

By: Contributor(s): Material type: Computer fileComputer filePublisher: London : Routledge, ©2018Edition: Third editionDescription: 1 online resource (320 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781315164342
Subject(s): Online resources: Summary: This book pays attention to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. It looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media
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eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available Unlimited ebook - click link above to access ebk269965

Includes bibliographic references and index

Restricted to GMIT Library patrons

This book pays attention to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. It looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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