Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut

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Material type: Text

TextSeries: [Wiley series on marketing management]Publication details: New York. Chichester : Wiley, 1978Description: xv,157p : ill ; 22cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.834 JAC (Browse shelf(Opens below))	Available		020653

'A Ronald Press publication'.

Bibliography: p.121-149. - Includes index.

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