Brand loyalty measurement and management /

Jacoby, Jacob

Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut - New York. Chichester : Wiley, 1978 - xv,157p : ill ; 22cm - [Wiley series on marketing management] .

'A Ronald Press publication'.

Bibliography: p.121-149. - Includes index.

0471028452 9780471028451


Brand choice
Brand loyalty.
Sales & marketing