Brand loyalty measurement and management / (Record no. 1823)

MARC details
000 -LEADER
fixed length control field 00944 am a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190429110605.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 780908s1978 enka r 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471028452
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471028451
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jacoby, Jacob
9 (RLIN) 20386
245 10 - TITLE STATEMENT
Title Brand loyalty measurement and management /
Statement of responsibility, etc. Jacob Jacoby, Robert W. Chestnut
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York.
-- Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 1978
300 ## - PHYSICAL DESCRIPTION
Extent xv,157p :
Other physical details ill ;
Dimensions 22cm
490 #0 - SERIES STATEMENT
Series statement [Wiley series on marketing management]
500 ## - GENERAL NOTE
General note 'A Ronald Press publication'.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: p.121-149. - Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice
9 (RLIN) 4031
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand loyalty.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chestnut, Robert W
9 (RLIN) 20387
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10028559
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 14044
979 00 - LOCAL CODES
a AW
b 07 JUL 1992
989 00 - LOCAL CODES
a AW
b 09 JUL 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 14.28 34 11 658.834 JAC 020653 05/04/2017 14.28 05/04/2017 General