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Relationship marketing : strategy and implementation / Helen Peck ... [et al.]. by Series: CIM professional. Chartered Institute of Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1998
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.812 REL, ...

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Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.] by Series: The Marketing series. professional development
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812.

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