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How to sell a service : guidelines for effective selling in a service business / Malcolm H. B. McDonald with John Leppard. by Series: The marketing series. professional development.
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1993
Availability: Items available for loan: ATU Mayo (1)Location, call number: General Shelves 658.85 MUR.

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Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman by Series: Professional development series
Material type: Text Text
Publication details: Oxford : published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993 (1996 [printing])
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.87, ...

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