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Serving them right : innovative and powerful customer retention strategies / Laura A. Liswood. by
Material type: Text Text
Publication details: [S.l.] : HarperBusiness, 1990
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812 LIS.

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Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperBusiness, [1995]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812 RAP.

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Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes and Brian Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : [London : Harvard Business School ; McGraw-Hill, 2004]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.800973.

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