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Elements of direct marketing / Martin Baier by
Material type: Text Text
Publication details: New York. London : McGraw-Hill, c1983
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84 BAI.

The do-it-yourself direct mail handbook / by Murray Raphel & Ken Erdman by
Edition: [2nd ed]
Material type: Text Text; Format: print
Publication details: Atlantic City, NJ : Raphel Publishing, 1992
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 659.133.

Commonsense direct marketing / Drayton Bird. by
Edition: Fully rev. 3rd ed.
Material type: Text Text
Publication details: London : Kogan Page, 1993
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.872 BIR.

Direct marketing / editor, Mary Lawlor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Oak Tree, 1998
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.84, ...

Profitable direct marketing / Ros Jay by Series: Marketing toolkits series
Material type: Text Text
Publication details: London : International Thomson Business, 1998
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84.

Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans by
Material type: Text Text
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84.

Direct marketing management / Mary Lou Roberts, Paul D. Berger. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84.

Principles of direct and database marketing / Alan Tapp by
Material type: Text Text
Publication details: London : Financial Times/Pitman, 1998
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84.

Direct and interactive marketing / Adrian Sargeant, Douglas C. West by
Material type: Text Text; Format: print
Publication details: Oxford : Oxford University, [2001]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84 SAR.

Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. ; London : Dryden, c2000
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.82.

3G marketing : communities and strategic partnerships / Tomi T. Ahonen, TImo Kasper, Sara Melkko by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York ; Chichester] : Wiley, [2003]
Other title:
  • Three G marketing
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 384.530688.

Successful direct marketing methods / Bob Stone and Ron Jacobs by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. ; London : McGraw-Hill, [2001]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84 STO.

Persuasive direct marketing : here's what you say and how you write it! / Robert Hayes-McCoy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Cork] : Oak Tree Press, [2004]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84.

Do it yourself direct marketing : secrets for small business / Mark S. Bacon by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Chichester : Wiley, [1997]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84 BAC.

Commonsense direct & digital marketing / Drayton Bird. by
Edition: 5th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2007
Other title:
  • Commonsense direct and digital marketing
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.872 BIR. ATU Dublin Road (1)Location, call number: General Shelves 658.872 BIR.

Advertising, promotion : and other aspects of integrated marketing communications / Terence A. Shimp by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Mason] : South-Western Cengage Learning, [2010]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.82 SHI.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 8th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2010
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.82 SHI.

Marketing in the round : how to develop an integrated marketing campaign in the digital era / [by Gini Dietrich and Geoff Livingston]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, 2012
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.872 DIE.

Principles of direct, database and digital marketing. by
Edition: Fifth edition / Alan Tapp, Ian Whitten and Matthew Housden.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson ♭2014
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.872 TAP.

Integrated advertising, promotion, and marketing communications : [electronic book] / Kenneth Clow and Donald Baack by
Edition: 8th global edition
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: Harlow, UK : Pearson Education, ©2018
Availability: Not available: ATU Electronic Resources: Available 1-User (1).

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