Amazon cover image
Image from Amazon.com

Commonsense direct & digital marketing / Drayton Bird.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2007.Edition: 5th edDescription: viii, 434 p. : illISBN:
  • 0749447605
  • 9780749447601
  • 9780749452070
Other title:
  • Commonsense direct and digital marketing
Subject(s):
Partial contents:
Beginnings -- The three graces of direct marketing -- Direct marketing can do more than you think -- How to get started -- Positioning and other mysteries explained -- How to plan well -- Media: a different, more flexible approach -- Digital marketing: the internet and email -- Your greatest asset -- Where ideas come from and how to express them persuasively -- How to make your creative work virtually foolproof -- How to test - and evaluate your results -- Testing versus research - and other matters -- How to choose your agency - and when to do without one -- Client and agency: the unequal partnership -- The future of marketing: ten predictions - and a health warning
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves 658.872 BIR (Browse shelf(Opens below)) Available 081918
General General ATU Dublin Road General Shelves 658.872 BIR (Browse shelf(Opens below)) Available G104940

"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; Dover, N.H. : Kogan Page, 2000".

Includes index.

Beginnings -- The three graces of direct marketing -- Direct marketing can do more than you think -- How to get started -- Positioning and other mysteries explained -- How to plan well -- Media: a different, more flexible approach -- Digital marketing: the internet and email -- Your greatest asset -- Where ideas come from and how to express them persuasively -- How to make your creative work virtually foolproof -- How to test - and evaluate your results -- Testing versus research - and other matters -- How to choose your agency - and when to do without one -- Client and agency: the unequal partnership -- The future of marketing: ten predictions - and a health warning

There are no comments on this title.

to post a comment.
Share