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Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth, Tex. ; London : Dryden, c2000Edition: 5th edDescription: xxix, 674 p. : col. ill.. ; 29 cmISBN:
  • 0030211131
  • 9780030211133
Subject(s): Summary: Integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.82 (Browse shelf(Opens below)) Available J126736

Integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever

Previous ed. published as: Advertising, promotion and supplemental aspects of integrated marketing communications, 1997

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