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Marketing : an introduction for students in Ireland / Donal Rogan

By: Material type: TextTextPublication details: [Dublin] : Gill & Macmillan, [2011]Edition: 4th edDescription: viii, 445 p. : ill., tabs. ; 25 cmISBN:
  • 9780717149810
Subject(s):
Partial contents:
Part 1: Marketing: the customer and the business -- Part 2: The market -- Part 3: The marketing mix -- Part 4: Marketing applications -- Part 5: Marketing strategy and planning
Summary: The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available G119284
General General ATU Dublin Road General Shelves Sourced from AMM 658.8009415 ROG (Browse shelf(Opens below)) Available G117917
General General ATU Dublin Road General Shelves Sourced from AMM 658.8009415 ROG (Browse shelf(Opens below)) Available G117916
General General ATU Dublin Road General Shelves Sourced from AMM 658.8009415 ROG (Browse shelf(Opens below)) Available G117915
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available G117688
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available G117689
General General ATU Dublin Road General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available G117690
General General ATU Mayo General Shelves 658.8009415 ROG (Browse shelf(Opens below)) Available J167813

Includes bibliographical references and index

Part 1: Marketing: the customer and the business -- Part 2: The market -- Part 3: The marketing mix -- Part 4: Marketing applications -- Part 5: Marketing strategy and planning

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice

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