Marketing : (Record no. 97299)

MARC details
000 -LEADER
fixed length control field 01154nam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110413s2011 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780717149810
Terms of availability £36.99
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rogan, Donal
9 (RLIN) 42528
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction for students in Ireland /
Statement of responsibility, etc. Donal Rogan
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Dublin] :
Name of publisher, distributor, etc. Gill & Macmillan,
Date of publication, distribution, etc. [2011]
300 ## - PHYSICAL DESCRIPTION
Extent viii, 445 p. :
Other physical details ill., tabs. ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Marketing: the customer and the business -- Part 2: The market -- Part 3: The marketing mix -- Part 4: Marketing applications -- Part 5: Marketing strategy and planning
520 ## - SUMMARY, ETC.
Summary, etc. The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Ireland
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Higher & further education, tertiary education
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170328
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b12523501
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 110519
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Collection code Source of acquisition
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 19/05/2011 39.99 28 18 658.8009415 ROG G117688 17/12/2018 04/12/2018 39.99 05/04/2017 General    
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 19/05/2011 39.99 20 22 658.8009415 ROG G117689 01/02/2019 10/09/2018 39.99 05/04/2017 General    
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 19/05/2011 39.99 27 39 658.8009415 ROG G117690 04/10/2018 10/09/2018 39.99 05/04/2017 General    
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/07/2011 41.47 22 36 658.8009415 ROG G117917 23/01/2019 10/09/2018 41.47 05/04/2017 General Sourced from AMM  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/07/2011 41.47 24 17 658.8009415 ROG G117916 24/09/2018 10/09/2018 41.47 05/04/2017 General Sourced from AMM  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/07/2011 41.47 22 27 658.8009415 ROG G117915 28/09/2020 14/01/2020 41.47 05/04/2017 General Sourced from AMM  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 29/03/2012   22 8 658.8009415 ROG G119284 26/11/2018 12/11/2018 0.00 05/04/2017 General    
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Mayo ATU Mayo General Shelves 15/10/2018   3   658.8009415 ROG J167813 21/12/2021 16/11/2021   15/10/2018 General   Donation