Marketing : an introduction for students in Ireland /

Rogan, Donal

Marketing : an introduction for students in Ireland / Donal Rogan - 4th ed. - [Dublin] : Gill & Macmillan, [2011] - viii, 445 p. : ill., tabs. ; 25 cm

Includes bibliographical references and index

Part 1: Marketing: the customer and the business -- Part 2: The market -- Part 3: The marketing mix -- Part 4: Marketing applications -- Part 5: Marketing strategy and planning

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice

9780717149810 £36.99


Marketing--Ireland
Marketing.
Sales & marketing
Higher & further education, tertiary education