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Selling today : creating customer value / Gerald L. Manning, Barry L. Reece, Michael Ahearne

By: Contributor(s): Material type: TextTextPublication details: [Upper Saddle River, N.J.] : Pearson Education, [2010]Edition: 11th edDescription: xxxi, 505 p. : ill., figs. ; 28 cmISBN:
  • 9780132079952
  • 013207995X
Subject(s):
Partial contents:
Part 1: Developing a personal selling philosophy -- Part 2: Developing a relationship strategy -- Part 3: Developing a product strategy -- Part 4: Developing a customer strategy -- Part 5: Developing a presentation strategey -- Part 6: Management of self and others
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.85 MAN (Browse shelf(Opens below)) Available G114215
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.85 MAN (Browse shelf(Opens below)) Available J142072

Includes bibliographical references and index

Part 1: Developing a personal selling philosophy -- Part 2: Developing a relationship strategy -- Part 3: Developing a product strategy -- Part 4: Developing a customer strategy -- Part 5: Developing a presentation strategey -- Part 6: Management of self and others

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