Selling today : creating customer value /

Manning, Gerald L.

Selling today : creating customer value / Gerald L. Manning, Barry L. Reece, Michael Ahearne - 11th ed. - [Upper Saddle River, N.J.] : Pearson Education, [2010] - xxxi, 505 p. : ill., figs. ; 28 cm

Includes bibliographical references and index

Part 1: Developing a personal selling philosophy -- Part 2: Developing a relationship strategy -- Part 3: Developing a product strategy -- Part 4: Developing a customer strategy -- Part 5: Developing a presentation strategey -- Part 6: Management of self and others

9780132079952 013207995X


Selling
Sales & marketing
Sales & marketing management