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Principles and practice of marketing / David Jobber.

By: Material type: TextTextPublication details: London : McGraw-Hill, 2010.Edition: 6th edDescription: xxx, 946 p. : ill. (chiefly col.) 27 cmISBN:
  • 9780077123307
  • 9780077123307
Subject(s): Scope and content: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Connemara General Shelves 658.8 JOB (Browse shelf(Opens below)) Available 085193
General General ATU Connemara General Shelves 658.8 JOB (Browse shelf(Opens below)) Available 085199
General General ATU Connemara General Shelves 658.8 JOB (Browse shelf(Opens below)) Available 085201
General General ATU Dublin Road General Shelves Sourced from AMM 658.8 JOB (Browse shelf(Opens below)) Available G118209
General General ATU Dublin Road General Shelves Sourced from AMM 658.8 JOB (Browse shelf(Opens below)) Available G118208
General General ATU Dublin Road General Shelves 658.8 JOB (Browse shelf(Opens below)) Available G113777
General General ATU Dublin Road General Shelves 658.8 JOB (Browse shelf(Opens below)) Available G113776
General General ATU Mayo General Shelves 658.8 JOB (Browse shelf(Opens below)) Available J142768

Includes bibliographical references and index.

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice

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