Principles and practice of marketing / (Record no. 91330)

MARC details
000 -LEADER
fixed length control field 01235nam a2200313 a 4500
001 - CONTROL NUMBER
control field BDZ0008860981
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124090454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091221s2010 enka f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077123307
Terms of availability £49.99
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077123307
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
245 10 - TITLE STATEMENT
Title Principles and practice of marketing /
Statement of responsibility, etc. David Jobber.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 946 p. :
Other physical details ill. (chiefly col.)
Dimensions 27 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 2# - SUMMARY, ETC.
Summary, etc. This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
Form subdivision Case studies
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170329
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11411272
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 9
Cataloger's initials, CIN (RLIN) 100513
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Collection code
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Connemara ATU Connemara General Shelves 04/05/2011   10 16 658.8 JOB 085193 05/04/2017   0.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Connemara ATU Connemara General Shelves 04/05/2011   13 10 658.8 JOB 085199 17/02/2020 22/01/2020 0.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Connemara ATU Connemara General Shelves 04/05/2011   15 16 658.8 JOB 085201 05/04/2017   0.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 13/05/2010 49.23 26 17 658.8 JOB G113777 02/01/2018 06/12/2017 49.23 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 13/05/2010 49.23 27 13 658.8 JOB G113776 31/01/2018 13/11/2017 49.23 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 10/10/2011 53.19 37 30 658.8 JOB G118209 11/05/2022 29/10/2019 53.19 05/04/2017 General Sourced from AMM
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 10/10/2011 53.18 31 35 658.8 JOB G118208 04/12/2018 30/11/2018 53.18 05/04/2017 General Sourced from AMM
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Mayo ATU Mayo General Shelves 17/11/2010   19 10 658.8 JOB J142768 19/09/2017 13/09/2017 0.00 05/04/2017 General