Principles and practice of marketing /

Jobber, David, 1947-

Principles and practice of marketing / David Jobber. - 6th ed. - London : McGraw-Hill, 2010. - xxx, 946 p. : ill. (chiefly col.) 27 cm

Includes bibliographical references and index.

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice

9780077123307 £49.99 9780077123307


Marketing
Marketing--Europe--Case studies
Business and Management.
Sales & marketing
Sales & marketing management