Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renée Mauborgne

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, [2005]Description: 240 p. ; 25 cmISBN:

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Part 1: Blue ocean strategy -- Part 2: Formulating blue ocean strategy -- Part 3: Executing blue ocean strategy

Summary: 'Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space.

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Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 (Browse shelf(Opens below))	Available		G107401

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Previous	658.802 Cases in marketing of services /	658.802 The internal market : 10 years without frontiers	658.802 The internal market : 10 years without frontiers	658.802 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 ACE Successful marketing communications : a practical guide to planning and implementation /	658.802 AHM Internal marketing : tools and concepts for customer-focused management /	658.802 AMB Marketing and the bottom line : the marketing metrics to pump up cash flow /	Next

Includes bibliographical references and index

Part 1: Blue ocean strategy -- Part 2: Formulating blue ocean strategy -- Part 3: Executing blue ocean strategy

'Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space.

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