Blue ocean strategy : (Record no. 77214)

MARC details
000 -LEADER
fixed length control field 01287cam a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221119172218.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070131s2005 mau 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591396192 .
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591396192 .
Terms of availability £16.99
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kim, W. Chan
245 10 - TITLE STATEMENT
Title Blue ocean strategy :
Remainder of title how to create uncontested market space and make the competition irrelevant /
Statement of responsibility, etc. W. Chan Kim and Renée Mauborgne
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. [2005]
300 ## - PHYSICAL DESCRIPTION
Extent 240 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Blue ocean strategy -- Part 2: Formulating blue ocean strategy -- Part 3: Executing blue ocean strategy
520 8# - SUMMARY, ETC.
Summary, etc. 'Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
9 (RLIN) 10455
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation
9 (RLIN) 9570
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
General subdivision Marketing
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business strategy
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne, Renée
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11244550
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 080728
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 28/07/2008 18.20 2 3 658.802 G107401 05/04/2017 18.20 05/04/2017 General