Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renée Mauborgne - Boston, Mass. : Harvard Business School Press, [2005] - 240 p. ; 25 cm.

Includes bibliographical references and index

Part 1: Blue ocean strategy -- Part 2: Formulating blue ocean strategy -- Part 3: Executing blue ocean strategy

'Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space.

9781591396192 . 9781591396192 . £16.99


New products
Market segmentation
New products--Marketing
Business and Management.
Business strategy
Business & Management