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Principles of marketing / Philip Kotler, Gary Armstrong

By: Contributor(s): Material type: TextTextPublication details: [Upper Saddle River ; London] : Pearson/Prentice Hall, [2006]Edition: 11th edDescription: xx, 651, [95] p. : ill. ; 29 cmISBN:
  • 9780131469181 .
  • 9780131469181 .
Subject(s):
Partial contents:
Part 1: Defining marketing and the marketing process -- Part 2: Understanding the marketplace and consumers -- Part 3: Designing a customer-driven marketing strategy and marketing mix -- Part 4: Extending marketing
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J133529
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J135376
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J135377

Includes bibliographical references and indexes

Part 1: Defining marketing and the marketing process -- Part 2: Understanding the marketplace and consumers -- Part 3: Designing a customer-driven marketing strategy and marketing mix -- Part 4: Extending marketing

Previous ed.: 2004

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