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Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong - 11th ed. - [Upper Saddle River ; London] : Pearson/Prentice Hall, [2006] - xx, 651, [95] p. : ill. ; 29 cm

Includes bibliographical references and indexes

Part 1: Defining marketing and the marketing process -- Part 2: Understanding the marketplace and consumers -- Part 3: Designing a customer-driven marketing strategy and marketing mix -- Part 4: Extending marketing



ISBN: 9780131469181 . 9780131469181 . No price

Subjects--Topical Terms:
Marketing
Business and Management.
Sales & marketing