Principles of marketing / (Record no. 71374)

MARC details
000 -LEADER
fixed length control field 01106nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221119172737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030401s2006||||enka 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131469181 .
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131469181 .
Terms of availability No price
Qualifying information hardback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 23197
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Upper Saddle River ;
-- London] :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. [2006]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 651, [95] p. :
Other physical details ill. ;
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Defining marketing and the marketing process -- Part 2: Understanding the marketplace and consumers -- Part 3: Designing a customer-driven marketing strategy and marketing mix -- Part 4: Extending marketing
534 ## - ORIGINAL VERSION NOTE
Main entry of original Previous ed.: 2004
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 32239
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11173324
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 3
Cataloger's initials, CIN (RLIN) 060331
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 09/08/2006 67.45 59 41 658.8 KOT J133529 05/04/2017 67.45 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Mayo ATU Mayo General Shelves 31/03/2006 46.00 23 18 658.8 KOT J135376 05/04/2017 46.00 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Mayo ATU Mayo General Shelves 31/03/2006   11 1 658.8 KOT J135377 05/04/2017 0.00 05/04/2017 General