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Marketing : an introduction / Gary Armstrong, Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, [2003]Edition: 6th edDescription: xxvi, 724 p. : ill. ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 9780130351333
  • 9780130351333
Subject(s): Summary: Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Connemara General Shelves Check catalogue for eBook edition 658.8 ARM (Browse shelf(Opens below)) Available 084006
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 ARM (Browse shelf(Opens below)) Available G106730

Includes bibliographical references and indexes

Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.

Accompanying CD-rom

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