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Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, [2003] - xxvi, 724 p. : ill. ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)

Includes bibliographical references and indexes

Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.

Accompanying CD-rom

ISBN: 9780130351333 9780130351333 £35.99

LCCN: 2001050074

Subjects--Topical Terms:
Marketing
Business and Management.
Business & Management
Sales & marketing