Marketing : (Record no. 69293)

MARC details
000 -LEADER
fixed length control field 01209cam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124111543.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s2003 nju 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001050074
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130351333
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130351333
Terms of availability £35.99
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 32239
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. [2003]
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 724 p. :
Other physical details ill. ;
Dimensions 26 cm. +
Accompanying material 1 computer laser optical disc (4 3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
520 8# - SUMMARY, ETC.
Summary, etc. Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.
525 ## - SUPPLEMENT NOTE
Supplement note Accompanying CD-rom
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 23197
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170404
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11146734
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 050920
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Connemara ATU Connemara General Shelves 24/10/2005   5 7 658.8 ARM 084006 05/04/2017   0.00 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 13/03/2008 25.00 51 32 658.8 ARM G106730 11/12/2019 02/10/2019 25.00 05/04/2017 General