Marketing : (Record no. 64425)

MARC details
000 -LEADER
fixed length control field 01553cam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040922s2004 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750661980
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750661980
Terms of availability £14.95
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title a complete guide in pictures /
Statement of responsibility, etc. Malcolm McDonald and Peter Morris
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam ;
-- London :
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. [2004]
300 ## - PHYSICAL DESCRIPTION
Extent 160 p. :
Other physical details ill. ;
Dimensions 24 cm
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place: the customer and distribution plan -- Marketing information, forecasting and organization -- Designing and implementation a marketing planning system
520 8# - SUMMARY, ETC.
Summary, etc. This guide to marketing aids understanding and encourages marketing and other professionals to delve deeper into the planning process.
534 ## - ORIGINAL VERSION NOTE
Main entry of original First published as The marketing plan in colour: A pictorial guide for managers: 2000
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 9574
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morris, Peter,
Dates associated with a name 1931-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
Title of a work The marketing plan in colour
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170227
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11082677
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 050307
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 07/03/2005 18.13 9 10 658.8 MCD J129031 05/04/2017 18.13 05/04/2017 General