Marketing : a complete guide in pictures /

McDonald, Malcolm

Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris - 2nd ed. - Amsterdam ; London : Elsevier, [2004] - 160 p. : ill. ; 24 cm

Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place: the customer and distribution plan -- Marketing information, forecasting and organization -- Designing and implementation a marketing planning system

This guide to marketing aids understanding and encourages marketing and other professionals to delve deeper into the planning process.



9780750661980 9780750661980 £14.95


Marketing--Planning
Marketing--Management
Business and Management.
Sales & marketing