Amazon cover image
Image from Amazon.com

E-marketing / Simon Collin

By: Material type: TextTextSeries: Work the webPublication details: Chichester ; New York : Wiley, [2000]Description: ix, 178 p. ; ill. ; 22 cmISBN:
  • 9780471498971
  • 9780471498971
Subject(s):
Partial contents:
Marketing on the internet -- Internet branding -- Websites -- Content -- Promoting your site -- Advertising on the Web -- Measuring response -- Direct marketing -- E-commerce -- Public and press relations -- Research and study -- Marketing talk -- Getting online
Summary: Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.872 COL (Browse shelf(Opens below)) Available J127979

Marketing on the internet -- Internet branding -- Websites -- Content -- Promoting your site -- Advertising on the Web -- Measuring response -- Direct marketing -- E-commerce -- Public and press relations -- Research and study -- Marketing talk -- Getting online

Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.

There are no comments on this title.

to post a comment.
Share