E-marketing /

Collin, S. M. H., 1966-

E-marketing / Simon Collin - Chichester ; New York : Wiley, [2000] - ix, 178 p. ; ill. ; 22 cm - Work the web .

Marketing on the internet -- Internet branding -- Websites -- Content -- Promoting your site -- Advertising on the Web -- Measuring response -- Direct marketing -- E-commerce -- Public and press relations -- Research and study -- Marketing talk -- Getting online

Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.

9780471498971 9780471498971 £9.99

2001271086


Internet marketing
Business and Management.
E-commerce: business aspects
Sales & marketing
Internet guides & online services
Business & Management