E-marketing / (Record no. 63038)

MARC details
000 -LEADER
fixed length control field 01402nam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040713s2000 enk 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001271086
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471498971
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471498971
Terms of availability £9.99
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Collin, S. M. H.,
Dates associated with a name 1966-
9 (RLIN) 34730
245 10 - TITLE STATEMENT
Title E-marketing /
Statement of responsibility, etc. Simon Collin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester ;
-- New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. [2000]
300 ## - PHYSICAL DESCRIPTION
Extent ix, 178 p. ;
Other physical details ill. ;
Dimensions 22 cm
490 #0 - SERIES STATEMENT
Series statement Work the web
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing on the internet -- Internet branding -- Websites -- Content -- Promoting your site -- Advertising on the Web -- Measuring response -- Direct marketing -- E-commerce -- Public and press relations -- Research and study -- Marketing talk -- Getting online
520 8# - SUMMARY, ETC.
Summary, etc. Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
9 (RLIN) 16002
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-commerce: business aspects
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet guides & online services
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1106366x
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 1
Cataloger's initials, CIN (RLIN) 041001
First Date, FD (RLIN) m
Local a
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-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 01/10/2004 26.33 7 7 658.872 COL J127979 05/04/2017 26.33 05/04/2017 General