Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald

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TextSeries: CIM professional development. Chartered Institute of MarketingPublication details: Oxford : Butterworth-Heinemann, 2000Edition: 4 rd edDescription: xiii,578p,[5]p : ill, figs, tabs ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Connemara General Shelves	658.802 (Browse shelf(Opens below))	Available		083661

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"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation".

Accompanied by a tutor resource pack also titled Marketing Plans.

Includes index.

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