Marketing plans : how to prepare them, how to use them /

McDonald, Malcolm

Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald - 4 rd ed. - Oxford : Butterworth-Heinemann, 2000 - xiii,578p,[5]p : ill, figs, tabs ; 25 cm - CIM professional development. .

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation". Accompanied by a tutor resource pack also titled Marketing Plans.

Includes index.

9781119943136 ¹18.95


Marketing--Management
Marketing
Marketing--Planning
Business and Management.
Business & Management
Sales & marketing

658.802