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Retailing : environment and operations / Andrew Newman and Peter Cullen

By: Contributor(s): Material type: TextTextPublication details: London : Thomson Learning, [2002]Edition: 1st edDescription: 448 p. : ill. ; 25 cmISBN:
  • 9781861525338
  • 9781861525338
Subject(s):
Partial contents:
Managing the retailing environment -- Retail marketing: planning and development -- Retail marketing: operations -- Delivering the product
Summary: This text is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related supplies.
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Includes bibliographical references and index

Managing the retailing environment -- Retail marketing: planning and development -- Retail marketing: operations -- Delivering the product

This text is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related supplies.

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