Retailing : environment and operations /

Newman, Andrew

Retailing : environment and operations / Andrew Newman and Peter Cullen - 1st ed. - London : Thomson Learning, [2002] - 448 p. : ill. ; 25 cm

Includes bibliographical references and index

Managing the retailing environment -- Retail marketing: planning and development -- Retail marketing: operations -- Delivering the product

This text is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related supplies.

9781861525338 9781861525338 £24.99


Retail trade
Business and Management.
Sales & marketing
Retail & wholesale industries