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Retailing : environment and operations / Andrew Newman and Peter Cullen

By: Contributor(s): Material type: TextTextPublication details: London : Thomson Learning, [2002]Edition: 1st edDescription: 448 p. : ill. ; 25 cmISBN:
  • 9781861525338
  • 9781861525338
Subject(s):
Partial contents:
Managing the retailing environment -- Retail marketing: planning and development -- Retail marketing: operations -- Delivering the product
Summary: This text is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related supplies.
List(s) this item appears in: ON ATU GALWAY READING LISTS June 2023
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 658.87 NEW (Browse shelf(Opens below)) Available J123679
General General ATU Dublin Road General Shelves 658.87 NEW (Browse shelf(Opens below)) Available 058636

Includes bibliographical references and index

Managing the retailing environment -- Retail marketing: planning and development -- Retail marketing: operations -- Delivering the product

This text is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related supplies.

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