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Marketing in the digital age / John O'Connor, Eamonn Galvin

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2001Edition: 2nd edDescription: xiv, 216 p. ; 24 cmISBN:
  • 9780273641957
  • 9780273641957
Subject(s): Summary: This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
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Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves Available 081919
General General ATU Dublin Road General Shelves 658.84 (Browse shelf(Opens below)) Available J125502
General General ATU Dublin Road General Shelves 658.84 (Browse shelf(Opens below)) Available J125501
General General ATU Dublin Road General Shelves 658.84 (Browse shelf(Opens below)) Available 073405
General General ATU Dublin Road General Shelves 658.84 (Browse shelf(Opens below)) Available 073406
General General ATU Mayo General Shelves 658.84 (Browse shelf(Opens below)) Available 054454
General General ATU Mayo General Shelves 658.84 (Browse shelf(Opens below)) Available 054453

Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997.

Includes bibliographical references and index

This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

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