Marketing in the digital age / (Record no. 44207)

MARC details
000 -LEADER
fixed length control field 01433cam a2200325 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010424s2001 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273641957
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273641957
Terms of availability £29.99
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Connor, John,
Dates associated with a name 1960-
9 (RLIN) 42357
245 10 - TITLE STATEMENT
Title Marketing in the digital age /
Statement of responsibility, etc. John O'Connor, Eamonn Galvin
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 216 p. ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
520 8# - SUMMARY, ETC.
Summary, etc. This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
9 (RLIN) 16002
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Data processing
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet guides & online services
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Computing & information technology
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Galvin, Eamonn
9 (RLIN) 42142
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170320
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1066211x
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 65031
979 00 - LOCAL CODES
a AW
b 30 JUN 2000
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 7
Cataloger's initials, CIN (RLIN) 040227
First Date, FD (RLIN) m
Local a
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-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Connemara ATU Connemara General Shelves 18/01/2016         081919 05/04/2017 0.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 24/04/2001 58.00 22 21 658.84 073405 05/04/2017 58.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 24/04/2001 58.00 26 6 658.84 073406 05/04/2017 58.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 27/02/2004 55.95 8 3 658.84 J125502 07/02/2018 55.95 05/04/2017 General 31/01/2018
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 27/02/2004 55.95 8 3 658.84 J125501 05/04/2017 55.95 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Mayo ATU Mayo General Shelves 08/03/2004   8 4 658.84 054454 13/11/2017 50.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Mayo ATU Mayo General Shelves 08/03/2004   6 5 658.84 054453 08/11/2017 50.00 05/04/2017 General 06/11/2017