Marketing in the digital age /

O'Connor, John, 1960-

Marketing in the digital age / John O'Connor, Eamonn Galvin - 2nd ed. - Harlow : Financial Times Prentice Hall, 2001 - xiv, 216 p. ; 24 cm

Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997.

Includes bibliographical references and index

This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

9780273641957 9780273641957 £29.99


Internet marketing
Marketing--Data processing
Business and Management.
Sales & marketing
Internet guides & online services
Computing & information technology