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Principles of marketing / Adrian Palmer.

By: Material type: TextTextPublication details: Oxford : Oxford University Press, 2000.Description: xx, 644p. : ill., facsims. 25 cmISBN:
  • 9780198775515
  • 9780198775515
Subject(s): Summary: The Principles of Marketing considers information management, relationship marketing, direct marketing, services marketing and social responsibility, and includes relevant websites, learning aids, and suggestions for further reading.
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Item type Current library Call number Status Date due Barcode
General General ATU Mayo General Shelves 658.8 (Browse shelf(Opens below)) Available 049850

Includes bibliographical references and index.

The Principles of Marketing considers information management, relationship marketing, direct marketing, services marketing and social responsibility, and includes relevant websites, learning aids, and suggestions for further reading.

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