Principles of marketing /

Palmer, Adrian 1955-

Principles of marketing / Adrian Palmer. - Oxford : Oxford University Press, 2000. - xx, 644p. : ill., facsims. 25 cm

Includes bibliographical references and index.

The Principles of Marketing considers information management, relationship marketing, direct marketing, services marketing and social responsibility, and includes relevant websites, learning aids, and suggestions for further reading.

9780198775515 £22.99 9780198775515

00039933


Marketing
Marketing--Management
Business and Management.
Business & Management
Economic theory & philosophy
Sales & marketing