Principles of marketing / (Record no. 43099)

MARC details
000 -LEADER
fixed length control field 01261nam a2200325 a 4500
001 - CONTROL NUMBER
control field BDZ0002517427
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124124659.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000131s2000 enkah f b 001|0|eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00039933
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198775515
Terms of availability £22.99
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198775515
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian
Fuller form of name (Adrian James),
Dates associated with a name 1955-
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Adrian Palmer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 644p. :
Other physical details ill., facsims.
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. The Principles of Marketing considers information management, relationship marketing, direct marketing, services marketing and social responsibility, and includes relevant websites, learning aids, and suggestions for further reading.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economic theory & philosophy
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10648173
b c
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 010207
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Mayo ATU Mayo General Shelves 07/02/2001     658.8 049850 05/04/2017 0.00 05/04/2017 General