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Marketing research for small business : [electronic book] / an efficient and effective functional approach / David J. Smith

By: Contributor(s): Material type: Computer fileComputer filePublisher: New York : Nova Science, ©2018Description: 1 online resource (xiv, 221 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781536140446
Subject(s): Online resources: Summary: As the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated
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Includes index

Restricted to ATU patrons

As the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated

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