Marketing research for small business : an efficient and effective functional approach /

Smith, David J

Marketing research for small business : an efficient and effective functional approach / [electronic book] / David J. Smith - 1 online resource (xiv, 221 pages) :

Includes index

Restricted to ATU patrons

As the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated


eBook,
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9781536140446


Marketing research
Small business--marketing