Marketing research for small business : (Record no. 346689)

MARC details
000 -LEADER
fixed length control field 01792ama a2200373 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field IE-LyATU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240513140948.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m|||||o||d| 00| 0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr ||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230223t2020 xxu|||||o||a| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781536140446
Qualifying information ebook
040 ## - CATALOGING SOURCE
Original cataloging agency IE-LyATU
Language of cataloging eng
Modifying agency IE-LyATU
Description conventions rda
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, David J
245 10 - TITLE STATEMENT
Title Marketing research for small business :
Medium [electronic book] /
Remainder of title an efficient and effective functional approach /
Statement of responsibility, etc. David J. Smith
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Nova Science,
Date of production, publication, distribution, manufacture, or copyright notice ©2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xiv, 221 pages) :
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Restricted to ATU patrons
520 ## - SUMMARY, ETC.
Summary, etc. As the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated
533 ## - REPRODUCTION NOTE
Type of reproduction eBook,
Note about reproduction Available via ATU Library
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Subject to print and/or download restrictions
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business
General subdivision marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name VanderWerf, Barbara A.
Relator term author
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5572324">https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5572324</a>
Link text click here to access ebook
Public note ebook
938 ## - LOCAL MISCELLANEOUS DATA
a Proquest Ebook Central
Terms of availability 1-User
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) GA_ELE
Quantity 1
Price €124.38
Fund GA_BME43
Order Date 22/02/2023
Paid Date 24/02/2023
Vendor Proquest Ebook Central
PO Number 9757
961 ## - LOCAL CODES
Selector Deirdre Geoghegan
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's initials, CIN (RLIN) PCM-GY
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available 1-User ATU Electronic Resources ATU Electronic Resources eBook 24/02/2023 1 114.11   658.83 ebk346689 24/02/2023 120.11 24/02/2023 eBooks ebook - click link above to access